CLIENT SUCCESSES
Outcomes and results matter…
We at Marketing Matters thrive on the trust and enduring relationships built by partnering with our clients. We equally value the clients who we serve through collaborative relationships with other marketing firms. Regardless of the origin, each client witnesses firsthand how much we truly care and commit to help them address their specific needs, opportunities, and goals. Here’s a glimpse of a few client successes:
RVNAhealth
B2C / B2B2C / Healthcare
Entire brand and naming architecture including all creative, and accelerated launch of century-old healthcare services provider in regional market.
Rosen & Company
B2C / B2B / Insurance & Risk Management
Revitalized the brand’s look, feel, positioning and messaging and developed marketing assets to reflect a contemporary brand. Created marketing plan and calendar for digital, print and live platforms.
First Healthcare Compliance
B2B / Healthcare
Launched a healthcare SaaS compliance solution into US market.
Sheraton Caregivers
B2C/ B2B2C / In-home caregiving
Privately-held provider of in-home non-medical care in CT and NY. Revitalized brand positioning, brand messaging, and visual brand elements to become relevant and compelling to multiple audiences.
Certo Private Label Brand for EBP
B2B / Logistics, Distribution, Services & Training
Created and launched multi-category private label brand for commercial distributor.
Vantage Executive
B2B / Executive Learning & Development
Developed new brand and product offerings including all creative. Formed go-to-market launch and sales enablement strategy, and marketing and communications plan, tools, resources, and programs.
CBIZ
B2B /Accounting, Tax & Advisory Services
Rebranded national service provider to build market awareness and fuel engagement. Optimized sales effectiveness to increase close rate.
Merryck & Co Americas
B2B / Executive Coaching & Mentoring
UK company encountering challenges opening US market with target audience of F500 C-level executives, engaged us to develop and execute a new go-to-market strategy and plan.
GAVS Technologies (GAVS)
B2B / Global IT Services
India headquartered company providing global services to mid- and large-size enterprises initially sought our expertise in gathering insights and intelligence from potential and current clients. They further engaged us to develop their online presence and offline marketing communications materials and content development.
PrimeLearning
B2B / Online Learning
Brand Development, Marketing, Communications, Sales Enablement for national online learning 'soft skills' training provider.
IMCOR Success Story-Marketing Matters
B2B / Interim Executive Placement
Private, early stage company creating new market. Developed brand, marketing, communications and sales enablement programs. Fast-growth leading to purchase by global HR public company.
OUNCE Water
B2C / DTC Food & Beverage
Brand Packaging and Messaging for manufacturer and supplier of pure water beverages.
Homefront Farmers
B2C/ B2B2C/Organic Vegetable Gardening
Privately-held company specializing in building and maintaining residential organic vegetable gardens. Refined brand positioning and messaging, and visual brand. Developed marketing & communications strategy and plan.
Park Animal Hospital
B2C / Veterinary Care & Services
Developed distinctive brand positioning and messaging coupled with a unique visual identity to differentiate client from alternatives. Created marketing strategy, plan, and tactics. Developed new rebranded print and digital marketing materials.
Clients served through collaborative relationships with other firms:
• Abbott Medical
• Johnson & Johnson
• Janssen Pharmaceuticals and others
Achieving success for these clients involved conducting primary research for new products and services, serving as an Interim Marketing Director, planning and organizing a Global Public Health event, developing multiple product and service lines Go-to-Market strategy, brand naming, developing value propositions, positioning, messaging and ideal marketing channels.
