CLIENT SUCCESSES
Merryck & Co Americas
B2B / Executive Mentoring & Coaching
The initial attempt of Merryck & Co to enter the North American market, and specifically the US market did not yield the desired outcomes. They revisited their goals, and this time contacted Marketing Matters to help them revise their strategy and plan to enter this market. Once in place, they further engaged Marketing Matters to implement and execute the go-to-market plan and associated Marketing & Communications for the US market.
Challenge & Opportunity
Already established and respected in the UK, Europe and Australia, Merryck & Co was eager to open the North American market, with particular focus on the US. Having attempted this once on their own, they realized just how challenging it is to open doors and make headway with the discerning target market of Fortune 500 C-level executives and their direct reports.
Engaging Marketing Matters to help them, we utilized insights from qualitative market research to discover the un- and under-met needs for Executive Mentoring & Coaching and Leadership Development from this target audience. Leveraging these insights, we refreshed the brand, positioning and messaging to create a distinction and to better “speak to” the specific needs of this high-level US audience.
The research insights were also used to inform the development of the marketing and communications plan, the hiring strategy, the allocation of resources, and the creation of pertinent sales enablement tools for targeting this senior-level audience.
Working closely with the global CEO and the CEO of the Americas, Marketing Matters was then selected as the outsourced partner to implement and execute the Marketing & Communications Plan and enable the Sales team.
Services & Solutions
Utilized primary research gathered from C-level executives throughout the US. Coupled these with competitive research findings to refresh brand, positioning and messaging of Merryck & Co value and services to resonate and align with the needs of senior-level executives at large national or multinational businesses headquartered in the US.
Developed go-to-market strategy and marketing and communications plan for the relaunch in the US. Created print and digital marketing and communications materials and other sales enablement tools and resources for the Sales team.
Engaged as the outsourced marketing and communications partner to support day-to-day activities including but not limited to:
Prospect Identification, CRM installation and management, Prospecting Services, PR and Media Relations, Direct Mail, eMail and other content marketing, Event Marketing, digital presence, and more.
Worked collaboratively with Sales to setup and support the CRM efforts, and their needs for front-end development of qualified leads.
Outcomes & Results
Unlike their first attempt at market entry, the second attempt with the services of Marketing Matters proved successful. Resulting in qualified leads with 35% of the target audience, converting to a 20% engagement.
The initial attempt of Merryck & Co to enter the North American market, and specifically the US market did not yield the desired outcomes. They revisited their goals, and this time contacted Marketing Matters to help them revise their strategy and plan to enter this market. Once in place, they further engaged Marketing Matters to implement and execute the go-to-market plan and associated Marketing & Communications for the US market.
Challenge & Opportunity
Already established and respected in the UK, Europe and Australia, Merryck & Co was eager to open the North American market, with particular focus on the US. Having attempted this once on their own, they realized just how challenging it is to open doors and make headway with the discerning target market of Fortune 500 C-level executives and their direct reports.
Engaging Marketing Matters to help them, we utilized insights from qualitative market research to discover the un- and under-met needs for Executive Mentoring & Coaching and Leadership Development from this target audience. Leveraging these insights, we refreshed the brand, positioning and messaging to create a distinction and to better “speak to” the specific needs of this high-level US audience.
The research insights were also used to inform the development of the marketing and communications plan, the hiring strategy, the allocation of resources, and the creation of pertinent sales enablement tools for targeting this senior-level audience.
Working closely with the global CEO and the CEO of the Americas, Marketing Matters was then selected as the outsourced partner to implement and execute the Marketing & Communications Plan and enable the Sales team.
Services & Solutions
Utilized primary research gathered from C-level executives throughout the US. Coupled these with competitive research findings to refresh brand, positioning and messaging of Merryck & Co value and services to resonate and align with the needs of senior-level executives at large national or multinational businesses headquartered in the US.
Developed go-to-market strategy and marketing and communications plan for the relaunch in the US. Created print and digital marketing and communications materials and other sales enablement tools and resources for the Sales team.
Engaged as the outsourced marketing and communications partner to support day-to-day activities including but not limited to:
Prospect Identification, CRM installation and management, Prospecting Services, PR and Media Relations, Direct Mail, eMail and other content marketing, Event Marketing, digital presence, and more.
Worked collaboratively with Sales to setup and support the CRM efforts, and their needs for front-end development of qualified leads.
Outcomes & Results
Unlike their first attempt at market entry, the second attempt with the services of Marketing Matters proved successful. Resulting in qualified leads with 35% of the target audience, converting to a 20% engagement.
