GAVS Technologies Success Story
Significant time elapsed since GAVS had formally reached out to its current and prospective client base to gather insights & intelligence related to customer service and retention, product and service offerings, and other strengths, weaknesses, opportunities and threats. Having heard from other IT and B2B companies of Marketing Matters expertise in this area, GAVS initially engaged us to conduct primary and competitive research and present our findings to the C-level executive team. Subsequently, they engaged Marketing Matters to develop their online marketing presence and offline marketing communications materials, and for content development.

Challenge & Opportunity
Established globally as a provider of IT services and solutions, GAVS was experiencing a bit of client turnover, and was acutely aware that their growth and penetration rate in certain markets-by geography and by industry, was lagging their competitors. Eager to address the situation, GAVS leadership team knew that they needed to make changes, but were unclear on exactly where their efforts were best optimized.  Rather than second guess this, they desired firsthand input from IT executives and leaders across the world to inform their next moves.

With strong referrals from like-minded businesses, GAVS contacted Marketing Matters to help them. We conducted online and phone-based qualitative and quantitative market research to discover the strengths, weaknesses, opportunities and threats that faced GAVS currently and in the near future-by market, by industry, by service.  Leveraging these insights, GAVS with direct support from Marketing Matters, developed a strategic plan and approach to address customer satisfaction and retention, new product and service development, ongoing market check-ins, and a content strategy to position themselves as a thought leader and subject expert in their field.

The research insights were also used to develop a customer-centric brand, marketing and communications plan, and the creation of pertinent sales enablement tools for attracting and resonating with a global, senior-level IT audience.

Services & Solutions
Conducted primary research online and via phone interviews to gather input from IT executives and leaders throughout the world. This research coupled with secondary and competitive research conducted by Marketing Matters, enabled GAVS with our direct involvement to refresh the brand, develop new products and services, and align customer services to the needs of senior-level IT executives at mid-large size global enterprises.

Integral to the brand refresh, Marketing Matters overhauled the website appearance, navigation, content, and functionality. We also created print and online marketing and communications materials and sales enablement tools and resources for the global Sales team.  We were further engaged in developing the internal communications approach and materials to share with their worldwide employees to keep them informed throughout the process.

With a desire to position themselves as a thought leader and subject matter expert, GAVS understood that content is king! As such, they engaged Marketing Matters for support in developing case studies, whitepapers, brochures, articles and more.