Marketing & Communications…

The companies that grow and sustain in today’s economy leverage Marketing & Communications to connect effectively with their target audience. Marketing & Communications support sales and generate awareness about a product or brand to turn that attention into sales. It is a competitive advantage for managing change, allowing businesses to break into new markets, establish a presence, and become the ‘go-to’ source in the market. As such, it is one of the four key ‘vanes’ of marketing that revolve and work together to ensure consistency and growth.

Businesses rely on Marketing Matters to help develop their Marketing & Communications strategy, plan, and tools to effectively reach the target audience. Services include:

Marketing & Communications vane of marketing

Creative Services for online, offline, live and other media

Marketing & Communications Management:

~ Strategy and plan

~ Implementation and execution

~ Measurement including KPIs and Success Metrics

What is Marketing Communications?
Marketing communications, often referred to as MarCom, is a fundamental component of a business’ overall marketing efforts. It consists of the messages and media your business utilizes to communicate with its market.

Marketing Communications are the different means that businesses utilize to convey messages and information about their brands, products, or services to inform and persuade their market towards a purchasing decision. Marketing Communications consists of a variety of tools.

What are Marketing Communications objectives?
The four main objectives are:
~ To create demand
~ To sustain demand
~ To drive preference for a brand, product or service
~ To reduce the sales cycle

How does Marketing Communications differ from Marketing?
The terms Marketing Communications and Marketing are often used interchangeably; yet they are not the same. Marketing is the overall umbrella for developing strategies to address customer needs with products, services, and messages. Marketing communications is a subset of this and focuses on specific promotional tactics to implement the marketing strategies.

What is Marketing Communications strategy?
It is used by businesses to reach their respective market through various channels of communication. The strategy includes the actual message(what is being said), the medium or channel (where the message is being said), and the target (who the business is reaching with the message and via the medium).

To develop an effective Marketing Communications strategy, a business first needs to learn and understand its target market. For some businesses, the target market requires further segmentation by demographics, geography, behavioral traits, or psychographics, to communicate effectively. The Marketing Communications strategy is derived from, aligns with, and supports the overall Marketing strategy.

What are the different types of Marketing Communications?
There are many different types ranging from Branding, Packaging and Print Materials, Online Presence including Website, Social Media and more, Advertising, Sales Promotion, Trade Shows, Events and Sponsorships, Public Relations and Publicity, Direct Marketing, Interactive Marketing, Referral or Word-of-Mouth Marketing, and Personal Selling. Collectively, these are referred to as the Marketing Communications Mix. A business can use only the ones that are necessary to inform and market their brand, products, and services.

What does the term Integrated Marketing Communications mean?
Integrated Marketing Communications is a deliberate approach to unify a business’ marketing message across multiple marketing communications media or channels to create a seamless experience regardless of the medium for the audience. The goal is to seamlessly blend all aspects of marketing communications: tactics, methods, channels, media, and activities, to work as a unified front. The process is designed to ensure that the communications strategies are consistent across all channels and focused on the audience.

How does Marketing Communications differ from Integrated Marketing Communications?
The difference between the two is that Integrated Marketing Communications focuses on a unified campaign to reinforce the same message. Its goal is always to present a consistent message regardless of the medium. Integrated Marketing Communications offers benefits that include:
~ Memorability of the brand
~ Consistency of experience
~ Establishing trust through demonstrated expertise
~ Achieving top of mind awareness

What does the area of Marketing Communications cover?
Everything your business does to bring the message about your brand, products, or services to others. The point is to generate awareness surrounding your brand, product, or service so that one can consider it, and through a selling process turn this into a sale.

Why is Marketing Communications important?
Having an effective Marketing Communications strategy and process help your business cut through all the noise and clutter to increase awareness, consideration, resulting in greater market share, sales, and brand loyalty.

Marketing Communications builds brand equity and often has a high impact on sales. Therefore, it is considered as one of the four key areas ‘vanes’ of marketing to achieve and sustain business growth.

Ready to make your Marketing & Communications more effective?

We’re ready to help you reach your market effectively to build awareness and support sales.

Local Areas We Serve: Marketing Communications in Fairfield County, Westchester County and the surrounding areas. Marketing Matters is located in Stamford CT minutes from Greenwich and Westport, and less than 1 hour from NYC.