Branding and Brand Development…

Companies that grow and sustain in today’s ultra-competitive economy are those who realize their brand is essential to success. Building and maintaining a strong brand provides incredible value for your business today and for the future. It is why branding is fundamental to marketing and one of the four key areas ‘vanes’ of marketing that revolve and work together to ensure consistency and growth.

Businesses rely on Marketing Matters to help them develop or refresh their brand (rebrand) to be relevant, compelling, and convey unique value and differentiation in the marketplace. Services include:

Brand Development and Branding

~ Strategy and naming

~ Personality, promise, positioning and messaging

~ Identity and visual expression

~ Brand, Service or Product Architecture

~ Bringing It All Together and Guidelines

~ Bringing the Brand to Life: Strategy, Plan and Training

What is Branding?
It is a marketing process and discipline consisting of the research, creation, and application of a distinctive feature or set of features to your organization so that your audience can begin to associate the brand with your products or services and distinguish them from competitors.

Branding is important because it enables both your internal and external audience to know what they can expect from your company, products, or services. It is a deliberate and disciplined process for creating a true representation of who you are as a business, and how you desire to be perceived by others.

While many think of branding as just a name and logo, it actual contains several additional elements such as the chosen color palettes, images, tone, and voice. These work together to create the essence of a brand and form the blueprint.

Branding is the intangible feeling others have when interacting with your brand…the experience!

What is Brand Development?
Brand development is the foundation of your business. It is the process of maintaining the distinctive marketing assets, quality, and trust of a brand. And, while development is essential from day one, it is an ongoing process. Your brand promise, personality, positioning need to remain relevant and compelling, as such, it is always in development. Markets are continuously innovating and changing, your brand must do the same to maintain unique value and differentiation.

How does Brand Development differ from Branding?
Brand development is learning about your brand, i.e. your personality, promise, value and unique traits and position.  Whereas branding is the actual implementation and execution of the brand.  It is the application of how you communicate and promote your brand at every opportunity. Although these two are different, both work towards the common goal of letting people know who you truly are.

Why is Branding important?
It is important because not only is it what makes a memorable impression on your audience, but it lets others know what to expect from your company.

Branding is critical because of the overall impact it makes on your business. It can change how people perceive your brand, it can drive new business and retention, and increase brand awareness and value.

Strong branding often correlates with a positive impression. People are more likely to do business when they are familiar and believe in the dependability of a brand. It attracts new business, as people are more likely to do business with a company that has a polished and professional image and reputation.

Strong branding also attracts top talent who are proud to be working for a brand that is solid and reputable. It makes working for that company more enjoyable and fulfilling.

Branding and Brand Development Matters
They are equally essential. Your brand is one of your most important assets.  It is what provides your unique identity, making you memorable and attractive to others to engage with you. A brand is not just a logo or a name, it is several elements that come together to create and maintain an experience.

Not only is branding critical but the process of developing it to stand out among all others is equally essential. It is why both branding and brand development represent one of the four key ‘vanes’ of marketing. A strong, well-perceived brand provides the competitive advantage, driving growth and sustainability of a business, product, or service.

Ready to have a compelling brand?

We’re ready to make your brand stand out in the market!

Local Areas We Serve
Marketing Matters is located near Greenwich and Norwalk in Stamford CT in the heart of Fairfield County, and in close proximity to Westchester County and New York City.