WHY US
What makes Marketing Matters so unique?
Perspective, Approach and Know-How.
Our strategic and holistic perspective, progressive and strong business acumen, results- and outcome-focused mindset coupled with a creative yet pragmatic growth-driving approach make us truly ‘one of a kind’. With a consistent record of success spanning three decades and the proven knowledge, expertise and experience in Market Intelligence and Planning, Brand Development, Marketing & Communications, and Sales Enablement, Marketing Matters brings a firsthand understanding of each area and their independence and interdependence. We know how the four areas must optimally perform on its own AND collectively.
WHY US
What makes Marketing Matters so unique?
Perspective, Approach and Know-How.
Our strategic and holistic perspective, progressive and strong business acumen, results- and outcome-focused mindset coupled with a creative yet pragmatic growth-driving approach make us truly ‘one of a kind’. With a consistent record of success spanning three decades and the proven knowledge, expertise and experience in Market Intelligence and Planning, Brand Development, Marketing & Communications, and Sales Enablement, Marketing Matters brings a firsthand understanding of each area and their independence and interdependence. We know how the four areas must optimally perform on its own AND collectively.
Experience matters.
Alternative providers while certainly capable, often pale in comparison to the breadth and depth of knowledge, expertise and experience provided by Marketing Matters.
Led by Principal, Senior-level Marketer and Client Partner – Cindy Terzian, each team member brings three decades or more of proven experience with consistent results. As seasoned and savvy marketers, we pride ourselves on our knowledge and currency of the most effective and efficient marketing technology, tools, resources and best practices, and how to integrate them appropriately with those that prove successful over time. It is this senior-level team who works with each client daily.
Exceptional business acumen, strong intuition and excellent marketing know-how derived from lessons learned over years of hands-on application, inform our ability to know what works from what doesn’t work. This experience matters and proves invaluable in saving significant time, effort and money for our clients.
Clients praise the value of our panorama, approach, know-how and experience in marketing, and their positive impact on driving profitable growth and sustainability.
Experience matters.
Alternative providers while certainly capable, often pale in comparison to the breadth and depth of knowledge, expertise and experience provided by Marketing Matters.
Led by Principal, Senior-level Marketer and Client Partner – Cindy Terzian, each team member brings three decades or more of proven experience with consistent results. As seasoned and savvy marketers, we pride ourselves on our knowledge and currency of the most effective and efficient marketing technology, tools, resources and best practices, and how to integrate them appropriately with those that prove successful over time. It is this senior-level team who works with each client daily.
Exceptional business acumen, strong intuition and excellent marketing know-how derived from lessons learned over years of hands-on application, inform our ability to know what works from what doesn’t work. This experience matters and proves invaluable in saving significant time, effort and money for our clients.
Clients praise the value of our panorama, approach, know-how and experience in marketing, and their positive impact on driving profitable growth and sustainability.
CINDY TERZIAN
Principal, Senior-level Marketer and Client Partner
Leadership matters…
Described as a highly motivated, business savvy, collaborative, creative, results- and growth-driven marketing ‘guru’ and leader, Cindy brings a breadth and depth of experience and proven success in leveraging market insights, building (and refreshing) innovative brands, products and services, developing marketing and communications strategies and plans aligned to business goals, and partnering with Sales to enable them with the tools and resources they need to be successful.
With three decades of marketing, branding, communications and business development experience in corporate America with a Fortune 500 company, a “Big Four” professional services firm and other top providers of B2B professional services and business services, Cindy recognized the marketing expertise that organizations across diverse industries and at different stages of maturity need at junctions throughout their lifecycle to address opportunities for growth and sustainability. With this, she began to offer her expertise first just singularly as a branding, marketing and communications strategist, consultant and unofficial “CMO” or resource to the CMO. However, as client needs evolved, Cindy expanded her team resources to better address these requests. Now decades later, clients continue to trust and rely on Cindy and/or her extended team for expert help to accelerate the growth of their business.
Designing strategies, plans or helping implement them are certainly key drivers for organizations seeking Cindy or her team’s involvement. She is also sought after for helping clients to identify and exploit unrecognized opportunities, solve chronic business challenges, and stay ahead of the competition. While her work is centered around Marketing, she partners with all functions and levels of an organization to drive growth.
In today’s ‘changing by the minute’ realm of marketing and communications, Cindy understands the importance of constant innovation. Whether establishing a new brand, product, service or program, or refreshing those that already exist, Cindy can be counted on to deliver the thinking, plans, tools, processes and other resources to drive growth and achieve the desired goals.
When not at work, her free time is spent reading, traveling, continuously learning, and enjoying the outdoors.
