SERVICES
Marketing Matters address what matters most…
Marketing is a collection of vanes that revolve and work together to ensure consistency and growth. Each vane is energized by catching the wind from the ever-changing marketplace, and when working properly, drives profitable growth and sustainability.
A holistic, integrated approach to the four areas (‘vanes’) of marketing: market intelligence and planning, branding, marketing & communications, and sales enablement is critical to succeed in today’s ultra-competitive market. Our services and solutions are customized to address each client’s most pressing matters.
SERVICES
Marketing Matters address what matters most…
Marketing is a collection of vanes that revolve and work together to ensure consistency and growth. Each vane is energized by catching the wind from the ever-changing marketplace, and when working properly, drives profitable growth and sustainability.
A holistic, integrated approach to the four areas (‘vanes’) of marketing: market intelligence and planning, branding, marketing & communications, and sales enablement is critical to succeed in today’s ultra-competitive market. Our services and solutions are customized to address each client’s most pressing matters.
From strategy through results, Marketing Matters provides:
MARKET INTELLIGENCE & PLANNING
Competitive, Market, Customer or Validation Research
Go-to-Market Strategy
Marketing and Communications Strategy and Plan including Media and PR
BRAND DEVELOPMENT
Strategy and naming
Personality, promise, positioning and messaging
Identity and visual expression
Brand, Service or Product Architecture
Bringing It All Together and Guidelines
Bringing the Brand to Life: Strategy, Plan and Training
MARKETING & COMMUNICATIONS
Creative Services for online, offline, live and other media
Marketing & Communications Management:
~ Strategy and plan
~ Implementation and execution
~ Measurement including KPIs and Success Metrics
SALES ENABLEMENT
Sales and organizational programs
Processes
Resources
Tools including technology optimization
Training
Market Intelligence & Planning
In today’s uber-competitive marketplace, businesses cannot afford to skimp on gathering market intelligence. It is one of the four key factors essential to marketing, and ultimately business success, by keeping you on your toes to adapt quickly to serve the market and remain at the forefront of your competitors.
Market intelligence is also the most crucial element to developing effective and efficient plans. It informs the process to ensure the right strategies and plans are developed and implemented. Whether a Go-to-Market plan, Marketing and Communication plan, Product or Service Plan, or Sales plan, Market Intelligence informs Planning and enables you to know what to do, and what not to do!
Brand
Development
Brand to some means the name and/or logo. While the name and logo are certainly important to the brand, a brand is much more…it is an experience. The brand is a foundational asset…one of the four critical success factors of marketing.
Market intelligence and planning as one of the four critical factors for marketing success, are also valuable to brand development by providing the insights to create a unique brand (and perhaps a product or service architecture) that sets you apart from competitors, and is relevant, compelling and memorable.
While developing a powerful brand is an essential foundation, the strategy, plan, training and process to bring the brand to life is also crucial to success. Our expertise extends to internal training and taking the brand (and its architecture) to the external market.
Marketing &
Communications
With timely market intelligence, the right strategies and plans, and a compelling brand all in place…the development, implementation, execution and measurement of marketing and communications become easier! Marketing & Communications is a continual process, and certainly one of the four critical success factors of Marketing.
This area accounts for the creative, content and copy development for diverse media platforms, initiatives, and programs. It equally accounts for the processes and tools to implement, execute and measure the strategies and plans you have in place. We understand firsthand how Marketing & Communications needs to work independently and interdependently with the other areas critical to marketing done the right way.
Sales Enablement
Marketing done the right way is a cohesive and continual process with Sales and Business Development partners and alliances. We realize that one of the four critical success factors of Marketing is enabling Sales with the materials, programs, processes, tools and training to drive and sustain profitable revenue and retain client relationships. We know that Sales Enablement when coupled with market intelligence and planning, a powerful brand, and the right Marketing & Communications strategies and plans consistently implemented, executed, and measured for effectiveness will drive the desired business growth today and in the future!
