CLIENT SUCCESSES
RVNAhealth
B2C / B2B2C / Healthcare
Rebranded century-old healthcare services provider aligning to their growth strategy to expand services and to reach a broader market. Launched new brand and new service architecture and naming to market.
Challenge & Opportunity
Since its 1914 founding, the organization had evolved and recognized a new name was necessary to better reflect its expanded service offerings and broader market reach. With a new name already selected by the client, the need was to re-define and articulate the brand with the goal of re-introducing and reinforcing a consistent, holistic brand identity to current and new audiences. A central platform guiding the brand experience and creating communications synergies and a strategic naming architecture across subsidiaries and multiple service lines were needed. Once in place, a new logo and visual identity were required to apply to all client corporate and marketing materials, and translated to all RVNA print and digital platforms.
The opportunity was to effectively manage the brand experience to ensure audiences related to the brand in a consistent way through a singular brand “voice” relevant across all subsidiaries, service lines and their respective audiences. The system, tools and resources were developed for cohesive communications, and the new brand was publicly launched on October 5, 2019.
Services & Solutions
Developed new brand and new service naming and architecture for “continuum of care” service provider. Collaborated on development of brand identity and visual expression, and the creation of brand materials, tools and training. Launched new brand regionally to consumer and business audiences.
Outcomes & Results
Brand developed and fully launched on-time, on-budget and on-spec in early October 2019. Uniquely differentiated brand and service offerings received favorably by consumer and business audiences.
What the Client Has to Say
” RVNAhealth’s experience in working with Marketing Matters was overwhelmingly positive. Cindy Terzian brings expertise, focus, intelligence, and was strongly committed to our goals.”
-Nancy Rowe
Marketing Director/RVNAhealth
Rebranded century-old healthcare services provider aligning to their growth strategy to expand services and to reach a broader market. Launched new brand and new service architecture and naming to market.
Challenge & Opportunity
Since its 1914 founding, the organization had evolved and recognized a new name was necessary to better reflect its expanded service offerings and broader market reach. With a new name already selected by the client, the need was to re-define and articulate the brand with the goal of re-introducing and reinforcing a consistent, holistic brand identity to current and new audiences. A central platform guiding the brand experience and creating communications synergies and a strategic naming architecture across subsidiaries and multiple service lines were needed. Once in place, a new logo and visual identity were required to apply to all client corporate and marketing materials, and translated to all RVNA print and digital platforms.
The opportunity was to effectively manage the brand experience to ensure audiences related to the brand in a consistent way through a singular brand “voice” relevant across all subsidiaries, service lines and their respective audiences. The system, tools and resources were developed for cohesive communications, and the new brand was publicly launched on October 5, 2019.
Services & Solutions
Developed new brand and new service naming and architecture for “continuum of care” service provider. Collaborated on development of brand identity and visual expression, and the creation of brand materials, tools and training. Launched new brand regionally to consumer and business audiences.
Outcomes & Results
Brand developed and fully launched on-time, on-budget and on-spec in early October 2019. Uniquely differentiated brand and service offerings received favorably by consumer and business audiences.
