CLIENT SUCCESSES

First Healthcare Compliance

B2B / Healthcare

Launched a healthcare SaaS compliance solution into US market. Executed integrated marketing/communications plan resulting in extraordinary YOY client growth and retention.

Challenge & Opportunity
As the initial market entrant offering a comprehensive healthcare compliance SaaS solution for US market, this SaaS startup came to us with a brand name and logo, and virtually no branding, marketing, communication or sales to date. With the US medical professionals and compliance teams as the target audience, the company sought help in developing and building the brand and bringing the company and its products to market.

With time of the essence to leverage the first mover advantage, we often were defining and executing simultaneously. A less than optimal approach yet proved successful for our client!

Services & Solutions
Integrated marketing and communication strategy and plan developed and implemented over multi-year relationship.

Conducted primary qualitative research with medical professionals and compliance leaders to uncover challenges, needs, motivations and key drivers. Leveraged insights to inform all strategy and plan development.

Developed unique value proposition, positioning, messaging, and areas of the visual identity coupled with go-to-market strategy and launch plan. Naming strategy and architecture for service offerings and training programs developed to be concise, clear and flexible allowing for future integrations.

Creative Services and Content Development included yet not limited to stationary, print, digital and social assets, website, client marketing and partnership marketing materials, sell sheets, ads, videos, white papers, articles, case studies, newsletters and more. Developed and launched strategy, plan and program for partnering with associations, societies and other businesses in the healthcare market. Developed and launched PR, media and event marketing plans targeting healthcare industry.

Online, offline and other print and digital materials, tools and resources were created for the inside and outside sales teams and partners to promote and present the services to target market.

Outcomes & Results
Proof of success is the client’s success and continued success. Multi-year relationship built the brand and its offerings, significantly grew awareness and consideration, which converted into new clients. First Healthcare Compliance is now considered a thought leader and subject matter expert in their industry niche. To date, the business continues to grow and thrive.

1sthcc.com

Launched a healthcare SaaS compliance solution into US market. Executed integrated marketing/communications plan resulting in extraordinary YOY client growth and retention.

Challenge & Opportunity
As the initial market entrant offering a comprehensive healthcare compliance SaaS solution for US market, this SaaS startup came to us with a brand name and logo, and virtually no branding, marketing, communication or sales to date. With the US medical professionals and compliance teams as the target audience, the company sought help in developing and building the brand and bringing the company and its products to market.

With time of the essence to leverage the first mover advantage, we often were defining and executing simultaneously. A less than optimal approach yet proved successful for our client!

Services & Solutions
Integrated marketing and communication strategy and plan developed and implemented over multi-year relationship.

Conducted primary qualitative research with medical professionals and compliance leaders to uncover challenges, needs, motivations and key drivers. Leveraged insights to inform all strategy and plan development.

Developed unique value proposition, positioning, messaging, and areas of the visual identity coupled with go-to-market strategy and launch plan. Naming strategy and architecture for service offerings and training programs developed to be concise, clear and flexible allowing for future integrations.

Creative Services and Content Development included yet not limited to stationary, print, digital and social assets, website, client marketing and partnership marketing materials, sell sheets, ads, videos, white papers, articles, case studies, newsletters and more. Developed and launched strategy, plan and program for partnering with associations, societies and other businesses in the healthcare market. Developed and launched PR, media and event marketing plans targeting healthcare industry.

Online, offline and other print and digital materials, tools and resources were created for the inside and outside sales teams and partners to promote and present the services to target market.

Outcomes & Results
Proof of success is the client’s success and continued success. Multi-year relationship built the brand and its offerings, significantly grew awareness and consideration, which converted into new clients. First Healthcare Compliance is now considered a thought leader and subject matter expert in their industry niche. To date, the business continues to grow and thrive.

1sthcc.com

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