CLIENT SUCCESSES

EBP Supply Solutions {formerly Eastern Bag & Paper}

B2B / Logistics, Distribution, Services & Training

Created and launched the only multi-category private label brand for this large commercial distributor.

Challenge & Opportunity
Founded in 1918 and originally known as Eastern Bag & Paper, EBP Supply Solutions is a wholesale distributor offering top brands in the cleaning and foodservice categories, and complementary services and training programs throughout the Eastern US seaboard.

The company sought our help with the development of a new strategy, specifically the creation of a private label brand to transcend its multi-categories of supplies and services.  This new brand would need to resonate and serve its diverse commercial markets and generate a higher level of profit to the business.

Services & Solutions
To validate the initiative would fill an unmet or under-met void in the, Marketing Matters conducted due diligence for the client to ensure creating a private label brand was a solid strategy. Once validated, Marketing Matters developed the new brand and trained the sales function.

Conducted qualitative research with internal team and leaders, and external audiences to understand why this potential brand would be important, and how and where it could fill a void in the market. Simultaneously leveraged secondary research to learn more about the top competitors and their private label offerings to understand their strategy and our client’s opportunities.  Leveraged collective insights to validate the private label brand creation strategy and to inform the brand creation and plan development.

With the insights gained from through our market intelligence efforts, we began the process of creating a brand from the naming strategy and selection of the brand name, CERTO, to developing the unique value proposition, positioning, brand personality messaging, and areas of the visual identity coupled with a go-to-market strategy and launch plan. Naming strategy developed and chosen was intended to be concise, clear, and flexible allowing for multi-product category integrations. A full brand blueprint was completed for the client.

Creative Services included complete brand guidelines for execution of the brand on all digital and print platforms,  print development, and PR/Media Relations plan and communications outreach.

Developed in-person sales training and provided it to the large inside and outside sales teams to educate them on how to best present and promote the new brand to the market.

Certo Competitive Research PPT

Outcomes & Results

Proof of success is the client’s continuous YOY growth and success with the CERTO brand, and its SIGNIFICANT contribution and percentage as a line of business to the revenue and profits of the overall company.Learn more about Certo by visiting the EPB Supply Solutions website.

Visit more about Certo at epbsupply.com

Certo Competitive Research PPT

Launched a healthcare SaaS compliance solution into US market. Executed integrated marketing/communications plan resulting in extraordinary YOY client growth and retention.

Challenge & Opportunity
As the initial market entrant offering a comprehensive healthcare compliance SaaS solution for US market, this SaaS startup came to us with a brand name and logo, and virtually no branding, marketing, communication or sales to date. With the US medical professionals and compliance teams as the target audience, the company sought help in developing and building the brand and bringing the company and its products to market.

With time of the essence to leverage the first mover advantage, we often were defining and executing simultaneously. A less than optimal approach yet proved successful for our client!

Services & Solutions
Integrated marketing and communication strategy and plan developed and implemented over multi-year relationship.

Conducted primary qualitative research with medical professionals and compliance leaders to uncover challenges, needs, motivations and key drivers. Leveraged insights to inform all strategy and plan development.

Developed unique value proposition, positioning, messaging, and areas of the visual identity coupled with go-to-market strategy and launch plan. Naming strategy and architecture for service offerings and training programs developed to be concise, clear and flexible allowing for future integrations.

Creative Services and Content Development included yet not limited to stationary, print, digital and social assets, website, client marketing and partnership marketing materials, sell sheets, ads, videos, white papers, articles, case studies, newsletters and more. Developed and launched strategy, plan and program for partnering with associations, societies and other businesses in the healthcare market. Developed and launched PR, media and event marketing plans targeting healthcare industry.

Online, offline and other print and digital materials, tools and resources were created for the inside and outside sales teams and partners to promote and present the services to target market.

Outcomes & Results
Proof of success is the client’s success and continued success. Multi-year relationship built the brand and its offerings, significantly grew awareness and consideration, which converted into new clients. First Healthcare Compliance is now considered a thought leader and subject matter expert in their industry niche. To date, the business continues to grow and thrive.

ebpsupply.com

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