Considerations For Getting the Right Marketing Help

Here are several considerations in the form of questions to ask yourself when identifying the right marketing help for your needs. Since there are several options available to serve your needs, asking these questions up front will guide you in selecting the right solution for your specific needs.

  • Are you missing the strategic element that will get you to deliver the desired marketing results?
  • Are your current marketing initiatives not aligned to your overall business objectives? And, are you are challenged to figure out why and how to tie these together?
  • Are you marketing but without a formal strategy and plan to guide your efforts and measure your progress and results to defined measures?

Or perhaps…

  • Are you a startup or early-stage company with an exciting new offering ready to bring to the market, yet need help taking putting together a marketing strategy and plan?
  • Are you a small-to-mid-sized business who needs the expertise from a seasoned marketing leader, but you don’t have the budget to hire a full-time marketing leader?
  • Or maybe time is of the essence and you don’t have available time to go through a drawn out recruitment and onboarding process?
  • Do you need marketing expertise for a short-term period?
  • Will you benefit from an objective marketing perspective?
  • Will you benefit from creating innovative and engaging content that gets results?
  • Does your sales team need more high-quality leads?

Other questions to consider:

  • Is your current marketing strategy and plan a bit like tossing spaghetti against a wall to see what sticks? Is it a bit of a scatter approach?
  • Will you benefit from the expertise of a professional with specialized marketing skills to develop a well thought strategy and cohesive marketing plan and programs?
  • Are you executing tactics without an overarching marketing strategy?

Or maybe,

  • Are you a founder or owner who needs to focus on leading your startup and needs someone else or a qualified agency to manage your marketing efforts?
  • Are you too busy growing the business overall to manage the marketing function or a tactical marketing team?
  • Do you have a specific research, branding, marketing, or communications initiative that requires a marketing leader with expertise you don’t maintain internally?
  • Do you need help using modern marketing strategies, channels, and tools to compete more effectively?
  • Will your sales professionals benefit by having the right resources at their fingertips throughout the sales cycle and process?
  • Is your brand timely, compelling, and relevant to your target audience?
  • Do you need to gain a fresh understanding of what is in the minds of your target audience?  Do you struggle with identifying who your ideal buyers are?
  • Do your marketing communications materials and communication programs (online and/or traditional) present and reinforce a consistent appearance and differentiated messages?

While not an exhaustive list, these are some considerations to help guide your thinking on the best solution to get the marketing help best suited to your needs.