Benefits offered by a Fractional CMO

While there are many benefits offered by a Fractional CMO, here is a short list of those that rise to the top.

A fractional CMO…

Understands the Customer

He/she relies on qualitative and quantitative data to identify the currently met, under met, and unmet needs of your customer based on your target market, and then translates this understanding into actionable insights and steps with desired outcomes.

Strategizes and Plans

From research, branding, marketing, communications to sales enablement, a Fractional CMO will define what is most appropriate for development and execution. He/she will define the programs, channels and KPIs to measure the progress and ROI towards achieving your defined and desired results.

Embraces and Drives Innovation

A Fractional CMO will not let you rest in your laurels. He/she will continue to seek and identify opportunities for progress and to drive innovation in the marketplace. He/she will keep you ahead of your competitors.

Drives Profitable Growth

A Fractional CMO measures the marketing investments to identify what is working from what is not. He/she creates a data-driven marketing system informing decisions on what to invest in, how and why, so you know what to expect in return for your marketing investment.

Builds Marketing Capacity and Capability

A Fractional CMO works closely with you and your team.  He/she will document all their thinking, processes, and procedures so that you will retain the marketing structure when he/she completes their role.

Manages Cost

A Fractional CMO can move as quickly or as slow as your business needs to align costs to your budget.  Unlike other options, there are no retainers or recurring costs.

A Fractional CMO offers many benefits to businesses, so it is important to understand these when evaluating if this is the right option for your marketing needs.